Online Hot Sauce shop UX UI Design

Introduction

HEAT is an online store that specializes in selling hot sauce products. With its user-friendly interface, shopping for hot sauces has never been easier. The website is designed to be visually appealing and easy to navigate, allowing customers to quickly find what they're looking for.

• Why ?

The project is for my portfolio, showcasing my skills in developing eCommerce websites with a focus on user experience and design.

• What ?

An eCommerce website that sells a variety of hot sauces.

• Audience

Everyone who loves hot sauces, from casual shoppers to hot sauce enthusiasts.

• Category

Food and Beverages. This category covers specialized eCommerce solutions tailored to the food industry, particularly focusing on selling hot sauces. The website is designed to appeal to food lovers and hot sauce enthusiasts who seek unique, flavorful options.

Workflow

1. Define and Ideation

   • Objective: Establish the core goals and vision for the HEAT website. Define the brand identity, the target audience, and the products.
   • Approach: Conduct research on the hot sauce market, define key functionalities for the eCommerce platform, and outline the website's structure.

2. User Personas

   • Objective: Develop a deeper understanding of the target audience and tailor the user experience accordingly.
   • Approach: Create user personas that reflect the diverse audience for HEAT.

• User Persona 1: Anais Rodriguez

  • Name: Anais Rodriguez
  • Age: 32
  • Profession: Chef
  • Background: Anais is a chef from Puerto Rico known for experimenting with flavors, especially hot sauces. She has a popular restaurant called "La Casa de Anais" and enjoys exploring food markets and dancing.
  • Goal: Find unique hot sauces to incorporate into her signature dishes and introduce new flavors at her restaurant.
  • Quote:

    • Hot sauce adds the perfect kick to my recipes, and I'm always on the lookout for something new and exciting.

• User Persona 2: John Smith

  • Name: John Smith
  • Age: 29
  • Profession: Graphic Designer and Hot Sauce Enthusiast
  • Background: John has a collection of over 100 hot sauces from around the world. He shares his culinary adventures on his blog, "Hot Sauce Adventures," and incorporates his love of hot sauce into his graphic design work.
  • Goal: Expand his collection and share new hot sauces with his blog followers while exploring new recipes.
  • Quote:

    • I believe there's a hot sauce for every dish, and I love discovering them and sharing the experience with my readers.

3. Design

   • Objective: Design the visual and functional aspects of the website, ensuring an intuitive and visually appealing interface.
   • Approach: Create wireframes, design the layout, choose color schemes, and establish branding guidelines that align with the hot sauce theme.

4. Prototyping

   • Objective: Bring the design to life with interactive prototypes.
   • Approach: Develop a working prototype that users can interact with to simulate the eCommerce experience.

5. User Testing

   • Objective: Ensure that the website is easy to use, visually appealing, and functional across all devices.
   • Approach: Conduct testing with real users to identify potential issues, gather feedback, and improve the design and functionality of the website.

Fonts Used

For the typography of HEAT, the following font families will be used to align with the modern and vibrant aesthetic of the brand:

1. Poppins

   • Use: For headings and titles.
   • Style: Clean, bold, and modern, with rounded geometric forms that give a friendly and approachable feel to the website.

2. Inter

   • Use: For body text and general content.
   • Style: Simple, readable, and versatile. The Inter font is designed for optimal legibility across digital platforms and fits well with the eCommerce environment.